Cool Ways To Generate Excitement For Your Convention Center Event

There’s no doubt you’re excited about your convention. You’ve probably spent months planning all the details to make sure everything goes smoothly from the minute the doors open until they close.

It can be unbelievably frustrating to put your blood, sweat, and tears into planning an event, only to discover that no one is interested in attending.

The truth is, there are plenty of people who would love to attend your event, if only they knew it existed! That’s why generating excitement for your event is equally as important as planning the details of the event itself.

Create some buzz and give people a dose of FOMO by following these tips when generating excitement for your convention.

Advertise in the area

Start by advertising near the convention center itself. After all, most events take place in large buildings where there is a lot of traffic, so take advantage of it by using custom flags to advertise your event.

Street flags are a great option because the convention center may already have poles in place that you can use. Convention centers benefit from a large turnout just like event planners do, so they may allow you to design flags that they’ll proudly fly in anticipation of your event.

Flyers and billboards can also be very effective. Not only can they be used near where your event will take place, they can also be placed in targeted areas, like on college campuses, in hospitals, and more.

Use social media to your advantage

Social media is an extremely powerful tool when it comes to promoting any business or event. Use it to your advantage.

That means mentioning the event on various social media platforms, but if you really want to stand out, you have to go above and beyond the normal post that contains event details. Consider hosting a raffle or a contest that requires others to share your content in order to enter.

Another great way to create some hype for your event is to invite social media influencers to attend. In return, they will share the details of your event with their followers before, during, and after the event is over.

The more creative you can be, the better. Post videos, create appropriate hashtags, and post multiple times a day to ensure you reach the widest audience.

Send some mail the old-fashioned way

Before social media and email, businesses, organizations, and event planners did things the old-fashioned way—through snail mail. This technique remains an effective way to create buzz today.

In the digital age, getting things in the mail is a breath of fresh air for many people. It also ensures your advertisement is seen. People have to pull your flier out of the mailbox and judge its contents when emails in an inbox can be deleted right away.

Creativity is important on social media, but it is even more creative when it comes to paper mail. The more colorful, unique, and unexpected the flier, the more likely that recipients will look at it.

Decorate to impress

Your job isn’t done as soon as your doors open! Decorate with convention flags inside and out so people can’t ignore your event!

A few ideas include:
• Polyester mesh banners can be used on barricades to help with parking and walkways.
• Custom flag bunting can be hung in common areas and in front of windows.
• Custom bannerettes can be hung in the hallway to direct people to the event.

There are other ideas beyond flags that you can use to decorate your event. Signs can be hung in the windows, and sidewalk chalk and flooring stickers can be used in and around the convention center. You could even hire a graffiti artist to create a temporary display for a creative spin on your decorations.

There are many aspects of successful event planning, marketing being one of the most important. With the ideas on this list, you can create enough hype for your convention to ensure it is a success.