Signs That Your Brand
Needs an Event Tent

Today’s world is more competitive than ever. It doesn’t matter what industry you’re in, chances are, you have multiple competitors that do what you do. It’s hard enough to set yourself apart from them, let alone if you find yourself at a large event and you’re competing with other industries for your customers’ time too!

A custom canopy tent is one way to set yourself apart. This unique marketing item can provide your brand with a three-dimensional appearance at any event, but that doesn’t necessarily mean it’s the right choice for everyone.

Wondering if a pop up tent is a good addition to your brand’s trade show and event materials? Here are a few signs that you should purchase an advertising tent from The Flag Makers.

You’re planning an outdoor event

In the spring, summer, and fall, it is common for events to take place outside. Everyone wants to get outside and enjoy the weather! If you’re planning to attend at least one outdoor event this season, an event tent is right up your alley.

It can be difficult for event visitors to differentiate between booths when people set up tables outside. Not to mention, it can be difficult to see your booth at all! That isn’t a problem when you use a tent. A tent is a great way to differentiate your space from your neighbor’s booth. It also shows people exactly where you’re located.

Don’t forget about the weather! You’ll be wishing you had a tent if it starts to rain, but tents can come in handy when the weather is nice too. They can provide you with shade, which will keep you cool, and they can prevent sunburn.

You want to differentiate distinct areas within your booth

Trade show and event booths come in all shapes and sizes. Whether indoors or out, you may decide to set up shop in a large booth so you can create distinct areas within your space. Branded tents are a quick way to create smaller spaces within a larger space.

For example, you may have a table set up inside your booth to tell people more about your product or service, but you may also want an area where you can do demonstrations. A tent enables you to do multiple things in your booth without confusing your visitors.

You have a really small booth

It’s true that tents are great for large booths with multiple areas, but they are great for really small booths too. That’s especially the case if you find yourself indoors, even if you’re using other trade show displays.

A printed table cloth is a good way to display your logo, but a single row of tables doesn’t look very inviting to trade show or event visitors, no matter how they are decorated. By using a tent, you can break up the monotony and entice people to come in for a closer look at the same time. Not to mention, with a defined footprint, it will ensure other vendors don’t encroach on your territory!

You’re looking for more brand exposure

Better brand exposure is one of the best reasons to choose custom marketing tents the next time you plan an event. Unlike other marketing materials that require people to get near your booth to see what you have to offer, a tent can announce your business from far away.

In addition, it can provide you with another layer to your marketing strategy. Create a cohesive brand story by using the same colors, images, and logos on your tent, flags, table cloths, and more.

There’s no denying the fact that branded tents can be a great way to advertise. However, that doesn’t mean they are the right choice for every business. For example, branded tents can be bulky, heavy, and a bit difficult for a single person to set up, which means they probably aren’t the best choice for one-man operations. Not to mention, they can be a bit more costly than other materials, making them a less-than-ideal choice for startups and new businesses.

But, if you find yourself in one of the situations on this list, consider a hex frame tent from The Flag Makers and you could find yourself in the midst of newfound success!